Carhartt Wip

The story of Carhartt WIP: pioneer in the workwear industry

The brand's history begins in 1889 with the manufacture of traditional workwear. Hamilton Carhartt, the brand's founder, targets the American workwear market. The first garments were created with only four sewing machines and five employees. The first piece created by the brand is the iconic cotton canvas or denim overall. The garment that still makes us dream!

The years pass and the company continues to grow. The company establishes cotton factories on American territory: Georgia, South Carolina, Detroit, Dallas, and San Francisco.

The American brand also played an important role during World War I in 1914, producing work uniforms for the military. At that time, with a total of 17 factories, the company Carhartt, a victim of its own success, reached new heights with economic success during the first two decades of the 20th century. The brand was still present during World War II. Our dear soldiers once again called on the brand's expertise to meet their need for sturdy and durable clothing.

1994: creation of Carhartt Work In Progress (WIP) by Edwin Faeh. The brand continues to impose its traditional style but this time beyond American territory. The American company intends to shine internationally thanks to its company rich in history. In 1996, they obtain the license to manufacture their products outside the USA. The following year, their first international collection is launched.

Carhartt Wip is the pioneering company in the workwear textile industry. Edwin Faeh has never lost sight of the history of his predecessor. The collections are always inspired by the workwear and traditional style invented by the founder Hamilton. Functional, minimalist, and comfortable clothing is and will always be the DNA of the brand. All their pieces are true timeless items made from beautiful materials designed to last over time.

After opening their first store in London in 1997, the brand now has more than 80 physical retail locations worldwide. The brand still offers iconic pieces inspired by its American culture and love for work. Not to mention the many inspirations and commitments to the subcultures that have adopted them. It has gained independence with the valuable help of several American artists: rappers, directors, actors, as well as street artists and children.

Present in the skate and music industry. The workwear specialist brand is much more than just a clothing label. Since the 2000s, many collaborations have helped confirm their success. Among the biggest names: Converse, Nike, A.P.C, Motown, Fragment Design… One thing is certain, the American brand is far from done making a name for itself!

Our special HawaiiSurf selection

At HawaiiSurf, we are particularly committed to offering you the best from the pioneering American workwear brand through our selections. You can be sure to always find the essential pieces from Carhartt. Our selection of men's clothing highlights the must-have workwear jackets, minimalist sweatshirts & pullovers, as well as cargo pants and even Carhartt overshirts! For women, it's impossible not to think of the famous Bib Overall! A staple that still captivates us. The women's clothing also includes good basics like Carhartt t-shirts and beautiful jeans models. On the side of fashion accessories or luggage, how can you miss the beanie or the famous bag? We won't say more, you'll judge for yourself…